SERVICES
THROUGH RESEARCH, EXPEREINCE, TASTE & EMPATHY
Brand Identity
Shikha specializes in creating impactful and resonant brand identities that deeply engage audiences. Her work begins with in-depth competitor and aspirational research, followed by defining purpose, values, naming, taglines, and brand architecture. She develops holistic visual identities—including logos, typography, and color systems—paired with distinct tone of voice and copy direction. From graphic collaterals to digital experiences, she crafts comprehensive design systems and guides web and app direction. Shikha also offers hands-on website setup on platforms like WordPress and Wix, ensuring a seamless translation of brand strategy into an engaging, functional online presence.
Design Strategy
At Tarotonic, Shikha Rentala delivers comprehensive design strategies rooted in a deep understanding of user experience, market dynamics, and brand intent. Each project begins with competitor and aspirational research and benchmarking, followed by a clear articulation of the brand’s Why, What, and How. She defines brand features and personality, maps customer journeys with key touchpoints, and identifies the core consumer tribe. Through a refined concept and design direction, Shikha ensures that every solution is not only visually compelling but strategically grounded and culturally resonant.
Trend Forecast
With a keen eye on emerging trends and consumer behavior, Shikha Rentala offers in-depth trend research services that help businesses stay ahead of the curve. Her approach combines data study, consumer tribe definition, and cultural research to uncover meaningful patterns and opportunities. These insights feed into compelling narrative building, ensuring that design and brand strategies are not only forward-thinking but also deeply rooted in cultural context and consumer relevance.
Spatial Design
Shikha Rentala's expertise in spatial design spans retail, hospitality, fashion, wellness, and commercial interiors—creating environments that are both functional and emotionally resonant. Her process begins with competitor and aspirational research, mapping customer journeys, and identifying key spatial features. She conducts detailed layout analyses to uncover opportunities and inefficiencies, followed by strategic design directions that align spatial solutions with brand identity. Each project reflects a harmonious blend of utility, aesthetics, and narrative, transforming spaces into immersive brand experiences.
Product Design
Shikha Rentala’s product design services focus on crafting innovative, user-centric products that align with brand ethos and customer needs. Each project begins by defining the Why, What, and How, followed by thorough market, competitor, and aspirational research and benchmarking. This strategic foundation informs the design development process, where functionality, form, and storytelling converge. The result is a product experience that not only resonates with users but also strengthens brand identity and fosters lasting loyalty.
